Estate planning is the fastest-growing legal search category. Low CPCs. High-net-worth clients.
Almost no other firm competing online. The attorneys who build content and organic visibility now will own this market for the next decade. The rest will rent it.
Get Your Free Estate Planning Marketing ReportReal market numbers from government and public sources. Refreshed every month via DataPulse. No guessing.
Owned SEO and Google Local Services cost the least per signed case. Bought leads look cheap per click. Then you find out the same lead went to four other firms.
Case value decides how hard you can push. Write for the high-value matters and you pick up the clients other firms never bother to serve.
"Every time we audit a estate planning firm, we see the same four things..."
Benchmarks pulled from government data and industry sources. Refreshed every month.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Signed Cases | 8 | 22 | 55+ | -- |
| Cost Per Signed Case | $900 | $420 | $180 | -- |
| Lead-to-Sign Rate | 18% | 32% | 48% | -- |
| Avg Case Value | $1,200 | $3,500 | $12,000+ | -- |
| Google Reviews | 25 | 110 | 350+ | -- |
| Website Conversion Rate | 1.4% | 3.0% | 6.2% | -- |
| Organic Share of Signed Cases | 10% | 35% | 65% | -- |
Want to know which column you're in?
Get Your Free ScorecardHow to read this: Lead-to-sign rate under 20%? The problem usually isn't your marketing. It's your intake and your speed-to-lead.
Nobody wants to hear that, and it's still the #1 lever we see in estate planning audits.
Book a 30-min Estate Planning Strategy Session (free).
We pull your market data: your area, your competitors, where the gaps are.
You get a custom Market Report. Yours to keep. No strings, no pitch deck.