Personal injury is the most expensive ad category there is. National firms spend millions on Google Ads. Independent PI firms that build SEO and content sign cases for a fraction of that.
Those leads convert 2-3x better. Why? Because the client chose you.
Nobody sold them to you.
Get Your Free PI Marketing ReportLive market data from government and public sources. Refreshed every month through DataPulse. No guesses.
Owned SEO and Google Local Services cost the least per signed case. Bought leads look cheap on paper. Then you learn the same lead went to every other firm that paid for it.
The highest-value matters are worth going after hard. Build your content around them. Most competitors are busy chasing everything else.
"Every time we audit a personal injury firm, the same patterns show up..."
Benchmarks pulled from government data and industry sources. Updated monthly.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Monthly Signed Cases | 8 | 22 | 55+ | -- |
| Cost Per Signed Case | $900 | $420 | $180 | -- |
| Lead-to-Sign Rate | 18% | 32% | 48% | -- |
| Avg Case Value | $5,500 | $8,500 | $25,000+ | -- |
| Google Reviews | 25 | 110 | 350+ | -- |
| Website Conversion Rate | 1.4% | 3.0% | 6.2% | -- |
| Organic Share of Signed Cases | 10% | 35% | 65% | -- |
Want to see exactly where you stand?
Get Your Free ScorecardHow to read this: Lead-to-sign under 20%? That's usually not a marketing problem, it's an intake and speed-to-lead problem. It's the #1 lever we see in personal injury audits.
Book a 30-min PI Strategy Session (free).
We pull your market data: your area, your competitors, the gaps.
You get a custom Market Report. Yours to keep, no strings attached.