Personal injury keywords cost $200+ per click. The firms growing fastest aren't the ones spending the most. They turn clicks into consultations at 8%+ while the firm down the street converts at 2%.
Get Your Free Law Firm Market ReportLive numbers from government and public sources. Refreshed monthly via DataPulse.
PI has the highest CPL in any industry. SEO brings the same high-intent leads for 80% less. Firms that build organic rankings save $100K+/year in ad spend.
PI pays the most per case and costs the most per case. Estate planning has the best ratio of case value to cost to acquire. That makes it the most profitable place to grow.
"Every firm we meet between $500K and $2M a year tells the same story..."
Numbers from government data and industry sources.
| Metric | Bottom 25% | Median | Top 25% | Yours |
|---|---|---|---|---|
| Annual Revenue | $500K | $2M | $8M+ | -- |
| New Cases / Month | 5 | 18 | 50+ | -- |
| Cost Per Lead | $180 | $110 | $45 | -- |
| Consultation Show Rate | 52% | 72% | 88% | -- |
| Avg Case Value | $2,500 | $5,500 | $15,000+ | -- |
| Client Retention/Repeat | 12% | 28% | 52% | -- |
| Google Reviews | 15 | 80 | 350+ | -- |
| Website Conversion Rate | 1.5% | 3.2% | 6.5% | -- |
Want to see where you stand?
Get Your Free ScorecardHow to read this: Show rate under 52%, or cost per lead over $180? The problem is your intake process and your landing pages. Not your ad budget.
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