Insights · page 7 of 7

What we learned running the numbers.

Articles by Filip Kovacevic on paid ads, SEO, conversion, and AI implementation

Every article here names its framework, cites its sources, and links to the page where we do the work. 147 so far.

All SEO & AI Search Paid Ads Conversion Architecture Offers & Pricing Copy & Persuasion Market & Buyer Psychology Organic Content & Distribution Email & Nurture Sales & Call Booking AI Implementation & Automation Business Models & Agency Ops Video & Creative Marketing Engineering

Featured image for the article: ONE PERCENT OR TEN. Price against what they earn.

Offers & Pricing · Updated October 16, 2026

How to Price Your Product From Your Buyer's Income

How to price your product or service from your buyer's income: a monthly price near 1 percent of what they earn in a month, and a one-time ceiling at 10 percent of their year.

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Featured image for the article: HOW MUCH TO SPEND. On a new offer.

Paid Ads · Updated October 16, 2026

How Much to Spend on Facebook Ads for a New Offer

How much should you spend on Facebook ads for a new offer? Set your daily budget from what one customer can buy from you, set the test length from what you can lose for data, then count your ad groups and ads and write your stop lines.

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Featured image for the article: ANSWER IT FIRST. Before they think to ask.

Copy & Persuasion · Updated October 16, 2026

Assumptive Questions: Answer What Your Reader Never Asks

In sales, assumptive questions assume the yes.

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