SEO & AI Search
Google Search vs AI Assistants: Where Buyers Actually Ask the Question
Google Search vs AI assistants is not one answer for your whole business.
The Page-2 Problem: Why Your Impressions Get No Clicks, and the Fix
Lots of impressions and almost no clicks usually means a page 2 Google ranking.
Programmatic SEO Without a Google Penalty: Five Tests for Every Template Page
Programmatic SEO is not against Google's rules.
What AI Answer Engines Actually Cite, and How to Map Your Own
What do AI engines cite? Mostly pages that answer the exact question, and which pages depends on the question.
E-E-A-T Checklist: How to Prove Who Wrote Your Page and Why to Trust It
An E-E-A-T checklist for owners, consultants and small firms: twelve checks a stranger can verify, four under each of Google's who, how and why questions.
How to Get a Google Knowledge Panel for Yourself or Your Firm
How to get a Google knowledge panel when you are not famous: pick one home base, write one description and paste it on every profile, tie them together with sameAs markup, earn mentions on sites you do not own, and claim the panel when it shows up.
Hub-and-Spoke SEO for Service Businesses: Why Your Blog Does Not Rank
Hub-and-spoke SEO for service businesses: merge thin posts into one long guide, add two or three deep spokes, and link every page to the guide and to the page that sells.
Productized Service SEO: Pick Searches You Can Win and That Pay
Productized service SEO on no budget: write only for searches with 100 to 1,000 a month, check each with the Two-Percent Math (searches times 2 percent times profit per sale), skip terms where the top five sites are giants, and earn free links by making public data useful.