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Business Models & Agency Ops · Updated October 17, 2026
What Business Are You Really In?
What business are you really in? Write what you deliver and how you support it, then run two tests: will your method still work in 10 years, and can customers get results by following steps? A four-box map, the best box, how to move toward it, and an AI prompt.
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Business Models & Agency Ops · Updated October 17, 2026
CMO vs CRO: Use the Zigzag Test to Pick the Right Job
CMO vs CRO: a CMO runs the big picture, from the market to how ads, marketing and sales work together.
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Business Models & Agency Ops · Updated October 17, 2026
FTC Compliance for Marketing Claims Starts With Your Refunds
FTC compliance for marketing claims starts after the sale.
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Business Models & Agency Ops · Updated October 17, 2026
How to Publish an Expert and Split the Money
The publishing business model pairs an expert who makes the product with a publisher who pays for ads and sells it.
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Business Models & Agency Ops · Updated October 17, 2026
Why Customers Say No, and How to Build the Offer They Want
Why customers say no, and how to use it.
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