Organic Content & Distribution
AI-Generated Short-Form Content: How to Make One Talking-Head Clip a Day
AI-generated short-form content is easiest as a talking-head clip.
Collect, Don't Invent: A Content Ideas System That Never Runs Dry
A content ideas system for service businesses: stop inventing posts at a blank page and collect them instead.
All Content Is About Change: A Content Strategy That Gets Read
A content strategy framework for small businesses: every post that gets read reports a change.
Content That Sells: Where to Put the Offer and How to Label It
Content that sells gives the full answer first and makes one clearly labeled offer later.
One Article, Twenty Pieces: A Content Repurposing System
A content repurposing system for small businesses: write one master piece that answers six questions, then cut it into posts, emails and ad drafts.
What Each Platform Is For
People open YouTube to learn, Facebook to be entertained and Instagram to look at lives they admire.
How Often to Sell to Your Audience Without Wearing It Out
How often to sell to your audience: aim each round of offers at no more than about 5 percent of the people who actually see you, pick that 5 percent from the people who raised a hand, and check every week that the audience is refilling.
Organic Reach Is Not Your Follower Count
Organic reach is the number of people who actually saw a post, and it is usually far below your follower count.
How Often to Post, and Why Your Posts Should Rise and Fall
How often to post on social media without getting tuned out: keep a steady floor, change the size of each post in a wave of short, medium and long, post more in weeks with real news, and judge every post by its job after three days.
How to Structure a Social Media Post: Open With What, End With How
How to structure a social media post so it feels finished: open with the what, close with the how, and answer at least three of the six questions readers bring.